GM has announced that Texas is one of six states that will initially receive the 2011 Chevrolet Volt from the floor out into the street. Other markets to be the recipients of the rollout include New York, California, Connecticut, Michigan, New Jersey and Washington D.C.
“The retail launch in Texas and New York will begin with Austin and New York City in late 2010,” the automaker said in a statement. “The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011.”
This is an interesting way to roll out a new hybrid vehicle to the market. Texas and New York could not be any more diverse. However, New York City and Austin are more alike than some people might give the cities credit for.
No, Austin doesn’t have a subway system – yet. But both cities are state capitals of their respective states. And they are both rooted in culture. New York City has long been a publishing hub and home to a diverse range of artists who have made their homes in such stalwart neighborhoods as SoHo and Greenwich Village. Austin has a thriving music scene.
Another similarity is that both cities are prominent in two of the largest and most populous states in the nation, a fact that no doubt might have had something to do with GMs decision to make them the initial targets of the Chevy Volt rollout.
In addition, the company said it plans to build 10,000 Volts next year and 30,000 in 2012.
Three things to note here: The 2011 Chevy Volt is expected to hit the streets in Austin and New York City later this year – 2010. Then, residents of both states will see the new hybrid vehicle by the end of 2011. Finally, the U.S. rollout will come in 2012.
It looks like GM is getting agressive and when talking about green vehicles like the Chevy volt, that’s a good thing.