Every now and then an auto manufacturer will get a notion to remake one of its models. Sometimes that works out and sometimes it doesn’t. In the case of Nissan, the plan is to take the Altima from the No. 2 position in its class to the No. 1 position, currently held by the Toyota Camry.
So can the Altima beat out the Camry in the midsize sedan category? We’ll have to wait and see, but that’s what Nissan is banking on.
March of this year was the biggest month in sales for the auto industry as a whole since August 2007. That signifies that the economy may be making a comeback and perhaps automobiles will start selling again. But while the industry is on a roll, Nissan is trying to make an end run. They missed the No. 1 sales position in the midsize sedan class by 1,500 units.
Nissan wants to increase its market share in the U.S. and they’re hoping that future sales of the Altima will help them do that. It’s a good bet if you ask me.
The new Altima will arrive at auto dealerships in June. That gives consumers a little bit of time to do some research, find out what the Altima has improved upon, and to make the necessary comparisons before they trade in their current vehicle for a new one.