In the 21st century, car buying is becoming more and more social. Someday we might be be reading about how social media influences are determining car sales. It is highly likely that automobile makers and dealerships will be able to leverage apps and social media to drive sales and increase customer satisfaction. We’re already seeing it happen.
Cars.com is one online marketplace that is pushing the envelope in the social media auto world. And one way they are doing that is through their own iPad app.
So what’s included in the Cars.com iPad app?
I think you’ll like it. Some of the features include:
- Auto reviews
- Side-by-side vehicle comparisons
- A feature called My Showroom
- Facebook and Twitter integration for easier sharing
With Cars.com’s iPad app you’ll be able to save your vehicles so you can come back to them at a later date/time and get more in-depth consumer information about the vehicles you like. Then you’ll be able to share that information with your friends on Facebook and Twitter.
More and more, consumers are shopping for automobiles online. In fact, most consumers start online. And their mobile phone is one place where that initial car shopping experience is becoming more prevalent. Cars.com is revolutionizing the way the auto industry is selling and promoting vehicles. And can you guess who the prominent “inaugural” sponsor is?
How cool is that?