In Europe where gas prices have been at $6 per gallon for years, people drive diesel cars. I mean, you see them everywhere. And there’s a reason. Diesel engines are clean and efficient. Plus, they save money for the drive. Americans are starting to figure that out now.
Diesel car sales have jumped 35% in the U.S. in the first quarter of 2012. I can’t help but think the primary reason for that is because gas prices have doubled in the last three years.
Many consumers are turning to hybrid and electric vehicles, but those technologies have not been around as long as diesel engine technology. They are yet unproven. And the price of the vehicles is still out of range for a lot of consumers. Diesel engines are more familiar to U.S. drivers and the technology has proven itself time and time again.
All of that spells one thing: Consumer confidence.
Many American vehicle manufacturers already have diesel engine vehicles on the road. Ford, for instance, has introduced the diesel-version of its Ford Fiesta for European drivers. I can only imagine that the vehicle will start selling in the U.S. as well.
As U.S. drivers become more educated on the environmental impact of driving diesel vehicles it is likely that sales will continue to climb. Driving diesel means going green.