Foursquare, a social application that allows you to stay in touch with friends and family no matter where you are, has earned the interest of Jeep, whose customers – according to the company – are a “special breed” in constant search of adventure. Foursquare boasts that it helps people further explore their cities and meet up with their friends while earning points.
Jeep is promoting adventure by becoming involved with foursquare, leaving tips on the application for explorers at many outdoor locations, including parks, off-road trails, mountains, and lakes. Jeep is the first automotive company to join foursquare.
In order to get Jeep customers and fans involved, the company will soon ask for individual participation to help other outdoor enthusiasts locate new sources for adventure. According to Susan Thomson, Head of Media, Social Media and CRM, Chrysler Group LLC, “The Jeep brand and its community share a passion for travel and outdoor adventure; the Jeep foursquare profile will provide insight to the brand’s favorite destinations and tips on what to do and where to go upon arrival.”
This is just one example of how automotive companies are utilizing social networks to further connect with their customers by announcing automotive news and other company updates online, in an era where social networks such as Twitter and Facebook are considered the future of communication,