The nameplate game of luxury brands and domestic luxury’s image problem
One development that has caught my attention recently is the upcoming nameplate changes for Cadillac and Lincoln.
For more than a decade now both Cadillac and Lincoln have been running with a letter-number combination for their nameplates just as their luxury import counterparts have always done, whereas in prior decades these two auto makers had actual …
Keep reading with a 7-day free trial
Subscribe to AutoConverse to keep reading this post and get 7 days of free access to the full post archives.