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active 3 months, 2 weeks ago

ctmarcom wrote a new post, TrueCar.com: Good or Bad? A Consumer Perspective, on the site AutoConverse.com 4 months, 1 week ago

Lately in the auto industry, there’s been a lot of talk about TrueCar.com. TrueCar founder, Scott Painter, wrote a letter to the auto dealer community presenting a valid case for the benefits of his service. And […]
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ctmarcom wrote a new post, Social Targeting Basics & the Peeping Tom Dilemma, on the site The AutoConversion Blog 7 months, 1 week ago

Advertisers are always looking for new ways to better reach their desired audiences. Semantic targeting is one way we’ve discussed (In Online Advertising, Placement is All Semantics—or Should Be).

Social […]
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ctmarcom wrote a new blog post: Catch the Wave, the Third Wave of Digital Advertising 8 months, 1 week ago

Digital advertising has a stain on it, left by the second wave of advertising. Behavioral tracking and the illicit supercookie have tainted what should be a more popular way of reaching consumers. In his article, The 3rd Wave for the Ad Industry , J. Brooke Aker describes the first two waves as: The Internet media explosion of connectivity and…[Read more]
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ctmarcom wrote a new blog post: In Online Advertising, Placement is All Semantics—or Should Be 9 months, 2 weeks ago

“I’m not sure that I really care about what people think about my brand because I know that most of the decisions make have nothing to do with thinking. If you’re not catching people emotionally, you’re not going to catch them at all.” Wise words from Brad Brinegar, Chairman and CEO of McKinney advertising agency. . [...]
ctmarcom commented on the blog post Why charging for studio time and building a broadcast brand do not work 9 months, 2 weeks ago

Ryan, What a brave post! It’s a shame the iWatch rep (AJ) responded while angry. I’d love to see information from them that corresponds to the points you brought up. The main question that I would love to see answered is “how do they plan to maintain a certain brand when their content has the [...]