Margin Compression? What, if anything, is squeezing profitability in used cars from dealers? Here are 3 Ways to Increase Profitability in Used Cars for 2019. From OEM mandates, incentives, and razor-thing margins, to used vehicle acquisition, time-to-line, etc., this post sets the stage for what challenge lay ahead for auto retailers in 2019.
Articles by Ryan G
From online reviews, proximity, and brand image, what makes consumers more likely to consider one brand or model over another? Find out in this global auto consumer behavior study and infographic from mobile video advertising platform AdColony.
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
This is the story of how the California-based startup DropIn and CEO Louis Ziskin got to work with Lyft, Hiscox and Beazley to boost InsurTech claims handling with drones, live streaming, and ride sharing.
In this week’s episode of AC ON AIR, we sit down with Karma Automotive Orange County Store Director Ehren Bragg. During the show, we talk about the ultra-luxury car market and the exciting technology fueling the interest. We also touch on the unique challenges of being a small manufacturer, as well as the problem with inevitable comparisons with Tesla.
In a recent twist, automotive veteran and visionary Dale Pollak and his company vAuto have unveiled a new way of thinking. For nearly a hundred years, the standard way of thinking has been that the longer you hold on to a vehicle, the less you will make on it.The myth, Pollak states, is that vehicles have diminished profit opportunity as they age according to calendar days. But Pollak says this is not true.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
In this episode of AC ON AIR, host Ryan Gerardi talks with Terry Lancaster from The Get Ya Some Radio Show about his conversation with Marketing Rebellion Author Mark Schaefer, who suggests that the most human companies win. But what does this mean?
In this week’s episode we meet with CarZuz Founder & President Phil Kandera to talk about frictionless car sales, CarGurus’ being under scrutiny from dealers, and the new autonomous flying car – Terrafugia TF-X.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.