Ford to test car-share program in US and London

Ford announced Tuesday it would be testing a car-share program in six American cities as well as in London, according to the popular website Mashable.

The pilot program, called “Peer-2-Peer Car Sharing,” will run through November and allow 14,000 people in Berkeley, Oakland, San Francisco, Portland, Oregon, Chicago and Washington, D.C to rent out their Ford vehicles to pre-screened drivers, Ford Chief Executive Officer Mark Fields announced at a Silicon Valley event Tuesday night. Drivers can access the program if their cars are financed through Ford’s financing service, Ford Credit.

The company also announced 12,000 Londoners will be able to use the program through the easyCar Club platform. People in the U.K. capital have already been able to benefit from a Ford car-share pilot program the company launched in May, called GoDrive. The on-demand car-share service originally offered 50 Ford cars to the first 2,000 people to sign up. The cars can be returned to guaranteed parking spaces or taken for a one-way trip, with pay-as-you-go, per-minute pricing.

Social car-sharing company Getaround’s app will facilitate the rentals, allowing drivers to list their car availability online and arrange payment.

 

Ryan Gerardi is Founder and CEO of AutoConversion. He has more than 10 years experience in the automotive industry as a technology and marketing specialist and concentrates his efforts on blogging and social media for auto dealers, among other things such as cheese, wine, and being outdoors.

About the Author

Ryan G
Ryan Gerardi is Founder and CEO of AutoConversion. He has more than 10 years experience in the automotive industry as a technology and marketing specialist and concentrates his efforts on blogging and social media for auto dealers, among other things such as cheese, wine, and being outdoors.

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