Toyota Leads The Way In Online Customer Testimonials

The Internet has certainly changed the way America, and the world over, does business. That’s no less true of the auto industry. Toyota has built a mini-site to allow customers to provide testimonials.

The site, a section of Toyota’s owners website, is called “Stories From The Road”. It’s a community website designed to get Toyota owners talking about what they like about Toyota and the specific models that they drive.

A quick glance of Stories From The Road’s home page showcases a lead article from a Toyota driver in Rhode Island. That’s followed by some Toyota truck owner stores and then by hybrid owner stories and, finally, by Toyota car / van / SUV owner stories.

This is certainly a novel concept and it has me wondering if other auto manufacturers will implement something similar.

About the Author

AC Jones
Auto Enthusiast and Contributor. Big fan of muscle cars and classics. I get excited by high performance automobiles and powerful engines. Also enjoy helping people with dealers. If I can be of assistance in any way do not hesitate to contact me.