TUE OCT 29. Fixed Ops Marketing Panel – Parts Obsolescence and YouTube Marketing Tips

Fixed Ops Marketing - Parts Obsolescence - YouTube Marketing

Stop us if you’ve heard this before…Customer needs a part. You don’t have it in stock. The customer places an order while they’re on the phone with you…but time is of the essence!

As soon as they hang up, they go searching online for the same part without the wait. By the time the part they ordered from you shows up, they’re already on the road and you’re stuck with an order no one will claim.

Unsold orders are the number one cause of O-B-S-O-L-E-S-C-E-N-C-E.

Think no one wants your old, unsold parts? Think again. From brake pads that sit on the bench to drive belts collecting dust and everything in between, your obsolete parts are the treasure some potential buyers are searching for. All you have to do is show them that X marks the spot of your parts department online.

But how?

On this month’s Fixed Ops Marketing Virtual Panel Discussion, we welcome RevolutionParts Head of Strategic Solutions Karl Krug to introduce us to the company’s new guide – Turn Obsolescence into Revenue with Parts E-Commerce.

The new guide features a blueprint to the fastest, easiest, most profitable ways to reduce your backlog of unsold parts and turn your aging stock into revenue.

The secret? eCommerce tools that help you find your audience, set more competitive prices, turn inventory faster, and eliminate obsolescence at your dealership.

Fixed Ops Marketing Virtual Panel Discussion

Tuesday October 29th at 2:00 PM Central (US & Canada)


Using YouTube to Service Your Fixed Ops Marketing Campaigns

Also on the panel is FIXED OPS DIGITAL Co-Founder and CEO Owen Moon. In his recent post, Using YouTube to Service Your Fixed Ops Campaigns, Moon explains that if you’re looking to add value to your YouTube channel, building service-related content is a no brainer!

Potential customers may find your dealership through your “Walk-Around” videos, and they may also stay or come back for your fixed ops productions.

YouTube held about 3% of the search engine market share in Q2 2019. With 230 billion total searches in the United States, that equals 6.9 billion searches. YouTube also reaches more 18- to 34-year-olds than any TV network.

The usage is great, but how do we know car shoppers or drive service seekers are among this crowd?

According to Google, “75% of auto shoppers say that online video has influenced their shopping habits or purchases.”

If your customers are searching for cars and sales, they are likely looking for services when they need them.

About This Session

Fixed Ops Marketing for Auto Retail is a free program on AutoConversion where Dealers and Thought-Leaders can come together on a routine basis in a Roundtable-like forum to address important matters as they pertain to fixed operations.

  • Follow this link for more information and to learn how you can participate in this free program for Auto Retailers.

Be Part of the Conversation

Use the comments section below to post your thoughts, comments, and questions prior to, during, and even after the live panel discussion. Items posted will either be brought up on the live panel or addressed privately if not directly on the blog.


About the Author

Ryan G
Ryan Gerardi is Chief Editor of AutoConverse Magazine and Executive Producer and Host of the AutoConverse Podcast and Live Weekly Broadcast. He is also Founder & CEO of AutoConversion with nearly 20 years experience in the automotive industry. Ryan concentrates his efforts today on exploring people, ideas, and technologies related to how we get around and how we are connected.
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