Lexus Sponsors Edmunds.com iPad App

Lexus sponsors Edmunds ipad appEdmunds is always innovating. In 1995 they built the first automotive information website, Edmunds.com. Now they have developed an iPad app that helps automobile shoppers research their next vehicle. And can you guess who its sponsor is?

Lexus.

The iPad app is available for free from iTunes.

“A recent study found that ‘research’ is the single largest cause of stress in the car buying process — even greater than visiting the dealer,” explained Stephen Gandee, vice president of mobile technology at Edmunds.com.

So what does the iPad app do exactly? Well, if you are researching vehicles to purchase, then you can conduct that research seamlessly through your iPad. That includes researching features of the vehicles you might be interested in including in-car and in-dash technology, safety features, fuel efficiency, prices, etc. Instead of waiting until you get home to conduct that research on the Web, you can do it through your iPad on the go. In fact, you can compare vehicles while standing on the dealer lot.

Auto consumers begin their research online. Then they shop locally. Thanks to Edmunds.com, you can do your auto shopping research through your iPad with this new app that is consumer-oriented and from a source that you can trust.


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