Think about this…What would you pay to hijack a client that is just about to get serious with a competitor?
Answer: “It may be more than you would think.”
These are the words of William Sattree, Founder & CEO of Sattree LLC which offers a geo-framing solution for large scale retailers such as automobile dealers and RV dealers. But to understand geo-framing you must first understand geo-fencing.
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.
For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.
Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for zero percent financing on a comparable car model at that moment is more likely to make them come comparison shop — or at least consider an alternative option.
Dubbed “geofencing on steroids” by NextPage, geo-framing is an incredibly targeted tactic that enables the creation of a custom audience based on mobile devices collected within a specific location and time. The creation of a geo-frame, or the location and time frame of which mobile devices are being collected and aggregated into that actionable custom audience, allows marketers to target individuals from specific events or locations after they have left that geolocation.
The True Cost of Geo-Framing
And this practice is precisely the type of thing that Sattree is referring to. Which is why geo-fencing and framing will be the leading segment in this month’s Advanced Auto Retail Marketing – Dealer Strategy Session.
Advanced Auto Retail Marketing Discussion
Aired Live in December 2019
Autovate 2019 Recap with Mike Benavides
Kicking off this panel discussion we have Mike Benavides dialing in to share his take on the recent Autovate 2019 event put on by Cliff Banks. Benavides is Director of Strategic at DataOne Software and joins us with more than 20 years experience in revenue & product development for online publishers and data / software solutions companies.
Sign Up to Participate in the Q&A
The Advanced Auto Retail Marketing Panel Discussion Series is for Owners, Operators, and Marketers to explore auto retail marketing operations and advertising. If you want to chime in and/or participate…you can.
Simply sign up like you would for a traditional webinar. By doing so you will be able to attend the live webinar where you can participate in the Q&A.
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We also welcome your input, be it before, during, or even after the session. Simply use the comments section below to share your thoughts. If you do so prior to the live session then we will make a point to include them. Otherwise you can count on at least one or more of the panelists to respond too you afterwards.