TUE NOV 26. The Importance of Taking Control of Your Recall Business 💬

Fixed Ops Marketing - Own Your Recall Business

Last week it was announced that Fiat Chrysler Automobiles (FCA) will recall nearly 700,000 cars for faulty electrical connections. The issue could prevent engine starts or contribute to a stall. It affects around 528,500 vehicles in the United States, 34,700 in Canada, 18,100 in Mexico and 116,500 outside North America, according to the report.

The recall, covering 2011 through 2013 model year Dodge Durango and Jeep Grand Cherokee SUVs will address deposits on the contact points of fuel pump relays that may interrupt electrical current.

Coincidentally, the automaker had previously recalled most of the same SUVs in 2014 and 2015 for issues with their fuel pump relays.

With our Fixed Ops Marketing Panel Discussion Series right around the corner, we thought it prudent to take this opportunity to talk about how recalls like this, and recalls in general, can impact franchise auto retailers, and the importance of taking control of your recall business.

Joining us on the panel are Jarrod Kilway – Director of Digital Strategy and Solutions at Germain Automotive Partnerships: Greg Noonan – Customer Retention and Loyalty and Fixed Operations Consultant; and Owen Moon – Co-Founder & CEO at FIXED OPS DIGITAL.

Fixed Ops Marketing Virtual Panel Discussion

Live on Tuesday November 26th at 2 o’clock PM Central (US & Canada)

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Use the comments section below to chime in to the conversation with questions and ideas for the panelists. If we’re able to bring your questions up on the live panel we will. Otherwise, the panelists will reply on the thread or contact you directly.

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These panel discussions are intended to provide progressive auto retailers with a place to network and collaborate with owners, operators and leaders in the field about ideas, technologies, and best practices for success in fixed operations.

Go here now and sign up to become a free member today. By doing so, you will receive immediate access to this and all the video archives from the Auto Retail Webcast Series. And by becoming a free member, you will have an opportunity to participate in our monthly group coaching sessions each month where we take these ideas and turn them into action.

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At Fixed Ops Digital our team of automotive specific Digital Strategists are here to take what should be your most profitable department and transform them not only to catch up to the 21st century but to become a modern-day powerhouse. Dominating over your direct competitors as well as the third-party players stealing your customers. We work directly with you to get those high ticket customers in your drive.


When it comes to selling parts online, you might not know where to begin. Use this checklist of 50 questions to feel confident that your potential eCommerce provider has everything you need to be successful and profitable.

About the Author

Ryan G
Ryan Gerardi is Chief Editor of AutoConverse Magazine and Executive Producer and Host of the AutoConverse Podcast and Live Weekly Broadcast. He is also Founder & CEO of AutoConversion with nearly 20 years experience in the automotive industry. Ryan concentrates his efforts today on exploring people, ideas, and technologies related to how we get around and how we are connected.