From online reviews, proximity, and brand image, what makes consumers more likely to consider one brand or model over another? Find out in this global auto consumer behavior study and infographic from mobile video advertising platform AdColony.
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
In this week’s episode of AC ON AIR, we sit down with Karma Automotive Orange County Store Director Ehren Bragg. During the show, we talk about the ultra-luxury car market and the exciting technology fueling the interest. We also touch on the unique challenges of being a small manufacturer, as well as the problem with inevitable comparisons with Tesla.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
In this week’s episode we meet with CarZuz Founder & President Phil Kandera to talk about frictionless car sales, CarGurus’ being under scrutiny from dealers, and the new autonomous flying car – Terrafugia TF-X.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
In this week’s episode of AutoConverse ON AIR we welcome three guests from the auto industry to reflect on the death of Marvel legend Stan Lee, autonomous self-driving cars and Waymo ride share, and how giant tech companies have become modern-day monopolies.
In light of the recent attached on CarGurus and their business practices, we decided to initiate a forum where others who might feel differently about CarGurus, or prefer a different approach, could have a voice and chime in
If you could get one message out to every customer thinking about doing business with you, what would that be? What would you want them to think about you?
Tweet Talking about Paid Search Advertising for Auto Retailers can easily become a huge conversation. There are numerous aspects to consider. From market research to keyword research; from budget to technology. To help narrow the…