Tweet March is Women’s History Month and there is no better time to talk about why creating a memorable dealership experience for women has never been more important. This article was contributed by a guest…
Auto Retail Marketing
Margin Compression? What, if anything, is squeezing profitability in used cars from dealers? Here are 3 Ways to Increase Profitability in Used Cars for 2019. From OEM mandates, incentives, and razor-thing margins, to used vehicle acquisition, time-to-line, etc., this post sets the stage for what challenge lay ahead for auto retailers in 2019.
Your website is more than just a place where you present product information to shoppers. It’s also a minefield of data. Behavioral data. By understanding what behaviors drive car sales, you have the ability to know what brought them there, and ultimately where to get more of them.
Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
In a recent twist, automotive veteran and visionary Dale Pollak and his company vAuto have unveiled a new way of thinking. For nearly a hundred years, the standard way of thinking has been that the longer you hold on to a vehicle, the less you will make on it.The myth, Pollak states, is that vehicles have diminished profit opportunity as they age according to calendar days. But Pollak says this is not true.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
If you could get one message out to every customer thinking about doing business with you, what would that be? What would you want them to think about you?
Tweet Talking about Paid Search Advertising for Auto Retailers can easily become a huge conversation. There are numerous aspects to consider. From market research to keyword research; from budget to technology. To help narrow the…
Two animated guys with incredible personalities – Mat Koenig and Frank J Lopes, both equipped with opinions and ammo to boot, team up to share highlights from the recent Rockstar Auto Conference and the 25th Digital Dealer Conference and Expo. We also talk about the speculated ‘automotive downturn’ being discussed in circles across the industry.
Tweet Margin compression. You could say it’s an industry buzzword. However, it’s been a topic of discussion for a few years now. Profits in new cars are effectively gone for good. And they have been…